How Hermès has succeeded in creating veneration-worthy items as well as a successful global brand is a story worth studying.
Thierry Hermès was a leather harness maker who set up shop in Paris in 1837. The saddles, bridles and harnesses he made were prized by the rising bourgeoisie of Louis Phillipe’s reign in 19th Century France. Since then Hermes, almost without parallel, has made a business out of selling beautiful items no one needs, as well as items one needs but offered at a price most …
